Hi Lift True Colour 9.71 Very Light Brown Ash Blonde Hair Colour 100ml is a professional permanent hair colour designed to deliver cool very light brown ash blonde tones with natural depth, softness, and long-lasting results. This shade blends ash reflects with a soft brown base to neutralise unwanted warmth while maintaining a more natural, slightly deeper blonde finish.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide palette of shades, delivering reliable salon-quality performance with excellent grey coverage.

Key Benefits:
• Very light brown ash blonde tone for soft, natural cool results
• Helps neutralise yellow and warm undertones
• Adds depth for a more natural blonde finish
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving cool very light ash blonde with a natural brown base