Hi Lift True Colour 7.12 Ash Violet Blonde Hair Colour 100ml is a professional permanent hair colour designed to deliver cool ash violet blonde tones with balanced depth, softness, and long-lasting results. This shade combines ash and violet reflects to effectively neutralise unwanted yellow and warm undertones while adding a refined, cool finish with subtle dimension.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.

Key Benefits:
• Ash violet tone for cool, balanced blonde results
• Helps neutralise yellow and unwanted warmth
• Adds softness and dimension to colour
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving cool ash violet blonde results