12Reasons Purple Shampoo 400ml is a professional sulphate-free and paraben-free toning shampoo designed to neutralise unwanted yellow and brassy tones while restoring moisture, softness and shine to blonde, silver, grey and highlighted hair. Formulated with rich violet pigments, this salon-quality shampoo refreshes cool tones while gently cleansing without stripping the hair of essential moisture.

Created and formulated in Australia, this vegan-friendly purple shampoo helps maintain vibrant blonde, platinum and silver shades between salon visits. Its nourishing formula deeply hydrates, smooths frizz, improves manageability and protects colour while leaving hair feeling soft, healthy and brilliantly shiny without weighing it down.

Perfect for natural blondes, bleached hair, highlighted hair and grey hair, 12Reasons Purple Shampoo delivers salon-quality toning and hydration in one simple step, helping your colour stay brighter, cooler and fresher for longer.

Key Benefits

• Neutralises unwanted yellow and brassy tones
• Enhances blonde, silver, grey and highlighted hair
• Sulphate free formula
• Paraben free formula
• Gently cleanses without drying the hair
• Deeply hydrates and nourishes
• Helps reduce frizz and improve manageability
• Protects hair colour and maintains cooler tones
• Adds softness and brilliant shine
• Supports dry and damaged hair
• Vegan friendly
• Not tested on animals
• Designed and formulated in Australia
• Suitable for salon and home use

How to Use

Apply to wet hair and massage evenly from roots to ends. Leave on for 1–5 minutes depending on the desired level of toning, then rinse thoroughly. Repeat if required. Follow with 12Reasons Purple Conditioner for best results.

Ideal For

• Blonde hair
• Platinum hair
• Silver hair
• Grey hair
• Highlighted hair
• Bleached hair
• Colour-treated hair
• Dry or damaged hair
• Professional salon and home use