Hi Lift True Colour 7.62 Cherry Hair Colour 100ml is a professional permanent hair colour designed to deliver vibrant cherry red-violet tones with luminous shine, depth, and long-lasting results. This shade blends rich red with violet reflects to create a bold, glossy finish that enhances brightness while maintaining a smooth, even colour result.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it ideal for full colour services, touch-ups, and creative colour work. The Hi Lift True Colour system is a versatile professional range that can be used for permanent, demi, or semi-permanent results depending on developer choice.

Key Benefits:
• Cherry red-violet tone for bold, vibrant results
• Creates glossy, high-shine multi-dimensional colour
• Enhances brightness while maintaining depth
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving vibrant cherry red or red-violet fashion colour results