Hi Lift True Colour 7.11 Intense Ash Blonde Hair Colour 100ml is a professional permanent hair colour designed to deliver intense cool ash tones with enhanced depth, strong neutralisation, and long-lasting results. This double ash (.11) formulation provides a higher concentration of cool pigments to effectively eliminate unwanted gold, yellow, and warm undertones, creating a clean, matte finish with natural-looking shine.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.

Key Benefits:
• Double ash tone for strong cool neutralisation
• Effectively reduces gold, yellow, and warm undertones
• Clean, matte ash finish with natural shine
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving intense ash tone results