Hi Lift True Colour 6.6 Poppy Hair Colour 100ml is a professional permanent hair colour designed to deliver intense poppy red tones with vibrant richness, depth, and long-lasting results. This double red (.66) shade provides a strong concentration of red pigments, creating a bold, eye-catching finish with high shine and multi-dimensional colour.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to condition, protect, and enhance shine throughout the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it ideal for full colour services, touch-ups, and creative colour work. The Hi Lift True Colour range is known for its versatility and can be used for permanent, demi, or semi-permanent results depending on developer choice.

Key Benefits:
• Double red tone for intense, vibrant results
• Creates bold, high-impact colour with strong reflect
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving bold poppy red or vibrant fashion colour results