Hi Lift True Colour 4.20 Violet Intense Brown Hair Colour 100ml is a professional permanent hair colour designed to deliver deep violet brown tones with cool richness, depth, and long-lasting results. This shade features strong violet reflects that help neutralise unwanted red and warm undertones, creating a smooth, glossy brunette finish with a refined cool tone.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process while maintaining hair health.

Its smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and colour correction work. The Hi Lift True Colour system is a versatile professional range that can be used for permanent, demi, or semi-permanent results depending on developer choice.

Key Benefits:
• Violet brown tone for cool, deep brunette results
• Helps neutralise red and unwanted warmth
• Creates rich, glossy multi-dimensional colour
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving cool violet brown or deep ash-toned brunette results