Hi Lift True Colour 10.111 Extra Light Intense Ash Blonde Hair Colour 100ml is a professional permanent hair colour designed to deliver ultra intense extra light ash blonde tones with maximum cool control, brightness, and long-lasting results. This triple ash (.111) formulation provides a very high concentration of cool pigments to aggressively neutralise unwanted yellow and warm undertones, creating a clean, icy platinum finish with a strong matte effect.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.

Key Benefits:
• Triple ash tone for maximum cool neutralisation
• Strongly eliminates yellow and unwanted warmth
• Ultra clean, icy platinum blonde finish
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving ultra-cool platinum or extra light ash blonde results