12Reasons Keratin Sulphate Free Shampoo 400ml is a professional strengthening shampoo specially formulated to restore damaged, dry and over-processed hair. Enriched with Hydrolysed Keratin, nourishing Macadamia Oil, Avocado Oil and a powerful blend of Hydrolysed Corn, Soy and Wheat Proteins, this salon-quality formula gently cleanses while helping repair, strengthen and protect weakened hair from further damage.

Rich in Amino Acids, Hydrolysed Keratin helps reinforce the hair structure, improving resilience while reducing breakage. Macadamia Oil and Avocado Oil deeply nourish and hydrate dry, brittle hair, restoring softness, smoothness and healthy-looking shine. The added plant proteins help improve manageability, leaving hair stronger, smoother and easier to style after every wash.

This colour-safe formula is free from sulphates and parabens, making it suitable for chemically treated and colour-treated hair. Proudly designed and formulated in Australia, 12Reasons Keratin Shampoo is vegan, cruelty-free and ideal for maintaining healthy, strong, shiny hair.

Key Benefits

• Gently cleanses without stripping natural moisture
• Helps strengthen damaged and over-processed hair
• Reduces breakage and improves hair resilience
• Enriched with Hydrolysed Keratin rich in Amino Acids
• Nourishes with Macadamia Oil for softness and shine
• Hydrates dry hair with Avocado Oil
• Contains Hydrolysed Corn, Soy and Wheat Proteins
• Improves manageability and smoothness
• Restores healthy-looking shine
• Colour safe formula
• Sulphate free
• Paraben free
• Vegan and cruelty free
• Designed and formulated in Australia
• Suitable for daily use

How to Use

Apply to wet hair and gently massage into the scalp and throughout the hair. Rinse thoroughly and repeat if required. For best results, follow with 12Reasons Keratin Conditioner.

Ideal For

• Damaged hair
• Over-processed hair
• Dry hair
• Chemically treated hair
• Colour-treated hair
• Weak or brittle hair
• Hair prone to breakage
• Professional salon and home use