Hi Lift True Colour 9.11 Very Light Intense Ash Blonde Hair Colour 100ml is a professional permanent hair colour designed to deliver very light intense ash blonde tones with maximum cool control, brightness, and long-lasting results. This double ash (.11) formulation provides a higher concentration of cool pigments to effectively neutralise unwanted yellow and warm undertones, creating a clean, icy blonde finish with a soft matte effect.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.

Key Benefits:
• Double ash tone for maximum cool neutralisation
• Effectively eliminates yellow and unwanted warmth
• Bright, icy blonde finish with matte effect
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving very light intense ash blonde or platinum results