Hi Lift True Colour 7.1 Ash Blonde Hair Colour 100ml is a professional permanent hair colour designed to deliver cool ash blonde tones with clean, natural depth and long-lasting results. This shade is ideal for neutralising unwanted gold, yellow, and warm undertones, creating a balanced, matte blonde finish with soft shine.

The advanced True Colour formula uses high-definition pigments that penetrate deeply into the hair shaft, ensuring consistent, vibrant, and fade-resistant results. Enriched with herbal extracts, it helps protect, condition, and enhance shine throughout the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The system is highly versatile and can be used for permanent, demi, or semi-permanent results depending on developer choice.

Key Benefits:
• Ash blonde tone for cool, natural-looking results
• Helps neutralise yellow and unwanted warmth
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application
• Professional salon-quality performance

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving cool ash blonde results