Hi Lift True Colour 12.01 Arctic Ash Blonde Hair Colour 100ml is a professional permanent hair colour designed to deliver ultra-light arctic ash blonde tones with strong lift, cool control, and long-lasting results. This high-lift shade is ideal for achieving very light blonde while effectively neutralising unwanted yellow and warm undertones, leaving a clean, cool ash finish.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft while providing consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it perfect for high-lift blonde services, toning, and colour correction. The Hi Lift True Colour system is a versatile professional range suitable for permanent, demi, or semi-permanent applications depending on developer choice.

Key Benefits:
• Arctic ash blonde tone for ultra-cool, clean results
• High-lift formula for maximum lightening performance
• Neutralises yellow and unwanted warmth
• Creates soft, natural ash blonde finish
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
High-lift blonde services, toning, colour correction, and achieving ultra-light cool ash blonde results