Hi Lift True Colour 10.01 Urban Ash Hair Colour 100ml is a professional permanent hair colour designed to deliver ultra-cool urban ash blonde tones with clean brightness, strong neutralisation, and long-lasting results. This shade is ideal for eliminating unwanted yellow and warm undertones, leaving a soft, natural ash blonde finish with a modern, cool-toned look.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it perfect for full colour services, toning, and colour correction. The Hi Lift True Colour system is highly versatile and can be used for permanent, demi, or semi-permanent results depending on developer choice.

Key Benefits:
• Urban ash tone for clean, cool blonde results
• Effectively neutralises yellow and unwanted warmth
• Creates soft, natural matte ash finish
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry or pre-lightened hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Toning blonde hair, neutralising yellow tones, and achieving clean, cool ash blonde or platinum finishes