Hi Lift True Colour 4.62 Plum Berry Hair Colour 100ml is a professional permanent hair colour designed to deliver deep plum berry red-violet tones with rich intensity, depth, and long-lasting results. This shade blends red and violet reflects to create a bold, glossy brunette finish with a sophisticated, multi-dimensional shine.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to protect, condition, and enhance shine during the colouring process while maintaining hair health.

Its smooth crème consistency allows for easy mixing and precise application, making it ideal for full colour services, touch-ups, and creative colour work. The versatile system can be used for permanent, demi, or semi-permanent results depending on developer choice.

Key Benefits:
• Plum berry red-violet tone for bold, rich results
• Creates multi-dimensional colour with high shine
• Helps enhance depth while maintaining vibrancy
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving rich plum berry, red-violet, or fashion colour results