Hi Lift True Colour 2.20 Darkest Violet Brown Hair Colour 100ml is a professional permanent hair colour designed to deliver deep darkest violet brown tones with intense richness, cool depth, and long-lasting results. This shade features strong violet reflects that help neutralise unwanted red and warm undertones while creating a dark, glossy, multi-dimensional finish.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to condition, protect, and enhance shine during the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and colour correction work. The versatile system can be used for permanent, demi, or semi-permanent results depending on developer choice.

Key Benefits:
• Darkest violet brown tone for deep, cool results
• Helps neutralise red and unwanted warmth
• Creates rich, glossy multi-dimensional colour
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Permanent hair colouring, grey coverage, and achieving deep cool brunette or violet-toned dark results