Hi Lift True Colour 11.81 Arctic Platinum Hair Colour 100ml is a professional high-lift permanent hair colour designed to create ultra-light, cool blonde tones with a refined platinum finish. It delivers long-lasting results with excellent tone control and brightness.

Formulated with advanced colour technology, it lifts and tones simultaneously while helping to neutralise unwanted warmth. The result is a clean, icy platinum tone with enhanced shine, softness, and manageability.

Ideal for professional salons and experienced home users, this high-lift colour ensures dependable, salon-quality results.

Key Benefits:
• Arctic platinum tone (11.81) for cool blonde results
• High-lift performance for lighter shades
• Neutralises unwanted warm and yellow tones
• Long-lasting and vibrant finish
• Enhances shine and softness
• Professional salon-quality performance

How to Use:
Mix with appropriate developer as per instructions. Apply evenly to hair, process as directed, then rinse thoroughly and condition.

Ideal For:
High-lift colouring, toning, and achieving icy platinum blonde results.