Hi Lift True Colour 10.22 Iced Violet Hair Colour 100ml is a professional permanent hair colour designed to deliver ultra-cool iced violet blonde tones with clean brightness, strong neutralisation, and long-lasting results. This shade features a double violet (.22) reflect, making it highly effective at eliminating unwanted yellow tones and achieving a crisp, icy blonde finish.

Formulated with advanced high-definition pigment technology, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with herbal extracts, helping to condition, protect, and enhance shine throughout the colouring process.

Its smooth crème consistency allows for easy mixing and precise application, making it ideal for toning, colour correction, and ultra-light blonde services. The Hi Lift True Colour system is a versatile professional range suitable for permanent, demi, or semi-permanent results depending on developer choice.

Key Benefits:
• Double violet tone for strong anti-yellow neutralisation
• Creates clean, icy blonde results with cool reflect
• Ideal for toning and colour correction
• Long-lasting, fade-resistant colour performance
• Excellent grey coverage
• High-definition pigments for consistent colour
• Enriched with herbal extracts for shine and protection
• Smooth crème formula for easy application

How to Use:
Mix with developer in a 1:1.5 ratio for permanent results. Apply evenly to dry or pre-lightened hair, process as required, then rinse thoroughly and follow with conditioner.

Ideal For:
Toning blonde hair, neutralising yellow tones, and achieving icy violet or platinum blonde finishes