12Reasons Keratin Hair Serum 100ml is a lightweight, professional smoothing serum designed to restore shine, reduce frizz and strengthen dry, damaged and over-processed hair. Infused with Hydrolysed Keratin, Macadamia Oil, Avocado Oil and Hydrolysed Wheat, Soy & Corn Proteins, this nourishing formula helps repair and protect each hair strand while leaving hair silky smooth, soft and brilliantly glossy.

Rich in amino acids, Hydrolysed Keratin works to reinforce the hair fibre and improve strength, while Macadamia and Avocado Oils deeply moisturise and restore softness without leaving a greasy residue. The blend of plant proteins helps improve manageability, reduce flyaways and protect against future damage, making hair easier to style and healthier-looking after every use.

This professional Australian-made formula is sulphate free, paraben free, colour safe, vegan and cruelty free, making it suitable for all hair types, including coloured, chemically treated and heat-styled hair.

Key Benefits

• Smooths frizz and flyaways
• Restores brilliant shine and gloss
• Strengthens damaged and over-processed hair
• Enriched with Hydrolysed Keratin rich in amino acids
• Deeply hydrates with Macadamia Oil and Avocado Oil
• Improves softness, manageability and smoothness
• Helps protect against breakage and future damage
• Lightweight, non-greasy professional formula
• Sulphate free
• Paraben free
• Colour safe
• Vegan and cruelty free
• Suitable for all hair types
• Australian designed and formulated

How to Use

Apply a small amount to damp or dry hair, focusing on the mid-lengths and ends. Distribute evenly through the hair and style as desired. Do not rinse. Use daily or whenever extra smoothness, shine and frizz control are needed.

Ideal For

• Dry hair
• Damaged hair
• Over-processed hair
• Frizzy hair
• Coloured hair
• Chemically treated hair
• Heat-styled hair
• Dull hair lacking shine
• All hair types