12Reasons Keratin Shampoo 1Litre is a professional sulphate-free shampoo specially formulated to restore strength, moisture and shine to damaged, dry and over-processed hair. Enriched with Hydrolysed Keratin, Macadamia Oil, Avocado Oil and nourishing plant proteins, this salon-quality shampoo gently cleanses while helping repair weakened hair, reduce breakage and improve overall hair health.

Hydrolysed Keratin is rich in amino acids that help strengthen each hair strand from within, while Macadamia Oil deeply nourishes and restores softness and natural shine. Avocado Oil provides essential moisture to dry, brittle hair, and Hydrolysed Corn, Soy and Wheat Proteins help reinforce the hair fibre, improving elasticity, resilience and manageability.

This colour-safe formula is free from sulphates and parabens, making it gentle enough for daily use while helping maintain vibrant colour and healthier-looking hair. Proudly designed and formulated in Australia, 12Reasons Keratin Shampoo is also vegan and cruelty-free, making it an excellent choice for both professional salons and home haircare routines.

Key Benefits

• Gently cleanses without stripping natural moisture
• Helps strengthen damaged and over-processed hair
• Hydrolysed Keratin restores and fortifies weakened hair
• Reduces breakage and improves hair resilience
• Macadamia Oil nourishes and enhances softness and shine
• Avocado Oil deeply hydrates dry, brittle hair
• Hydrolysed Corn, Soy and Wheat Proteins improve manageability
• Helps restore healthy-looking, smooth hair
• Sulphate free
• Paraben free
• Colour safe formula
• Vegan and cruelty-free
• Designed and formulated in Australia
• Suitable for professional salon and home use

How to Use

Apply to wet hair and gently massage into the scalp and hair until a rich lather forms. Rinse thoroughly and repeat if required. For best results, follow with 12Reasons Keratin Conditioner.

Ideal For

• Damaged hair
• Over-processed hair
• Dry hair
• Chemically treated hair
• Coloured hair
• Brittle hair
• Hair prone to breakage
• Daily professional haircare
• Salon and home use