{"product_id":"rpr-mycolour-medium-ash-hair-colour-100ml","title":"RPR MyColour MEDIUM ASH Hair Colour 100ml","description":"\u003cp data-start=\"44\" data-end=\"384\"\u003e\u003cstrong\u003eRPR MyColour Medium Ash 100ml \u003c\/strong\u003eis a professional permanent hair colour designed to deliver \u003cstrong data-start=\"151\" data-end=\"178\"\u003ebalanced cool ash tones\u003c\/strong\u003e with clean, natural-looking results. This shade features a blue-based ash tone that helps neutralise unwanted warmth and brassiness, creating a smooth, matte finish. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"386\" data-end=\"794\"\u003eThe advanced reconstructing formula is enriched with Biostructurer Marine Extracts, helping to hydrate, protect, and strengthen the hair during the colouring process while enhancing shine and softness. Micro-pigment technology allows deep penetration into the hair shaft, ensuring vibrant, long-lasting, fade-resistant colour with consistent salon-quality performance. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"796\" data-end=\"954\"\u003eIts smooth, creamy consistency ensures easy mixing and precise application, making it ideal for achieving controlled cool tones with reliable grey coverage.\u003c\/p\u003e\n\u003cp data-start=\"956\" data-end=\"1237\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"969\" data-end=\"972\"\u003e• Medium ash tone for balanced, cool results\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e• Blue-based formula helps neutralise unwanted warmth\u003cbr data-start=\"1072\" data-end=\"1075\"\u003e• Long-lasting, fade-resistant performance\u003cbr data-start=\"1117\" data-end=\"1120\"\u003e• Reliable grey coverage\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e• Smooth, creamy consistency for easy application\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e• Professional salon-quality results\u003c\/p\u003e\n\u003cp data-start=\"1239\" data-end=\"1461\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1250\" data-end=\"1253\"\u003eMix with developer in a 1:1.5 ratio (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1463\" data-end=\"1571\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1473\" data-end=\"1476\"\u003ePermanent hair colouring, toning, neutralising warmth, and achieving natural ash tone results\u003c\/p\u003e","brand":"RPR Hair Care","offers":[{"title":"Default Title","offer_id":43536976150602,"sku":"9329134002812","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/rpr_mycolour_medium_ash_hair_colour_100ml_jpg.jpg?v=1777011008","url":"https:\/\/red1hairsupplies.com.au\/products\/rpr-mycolour-medium-ash-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}