{"product_id":"hi-lift-true-colour-red-meche-100ml","title":"Hi Lift True Colour Red Meche Hair Colour 100ml","description":"\u003cp data-start=\"197\" data-end=\"448\"\u003e\u003cstrong\u003eHi Lift True Colour Red Meche Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to create bold, vibrant red highlights and striking colour effects. It delivers intense colour payoff with long-lasting results and excellent performance.\u003c\/p\u003e\n\u003cp data-start=\"450\" data-end=\"711\"\u003eFormulated with advanced colour technology, it penetrates deeply into the hair shaft to ensure even colour distribution and strong vibrancy. It is ideal for creating contrast, highlights, or creative colour placements while maintaining hair condition and shine.\u003c\/p\u003e\n\u003cp data-start=\"713\" data-end=\"854\"\u003eIdeal for professional salons and experienced colourists, this colour provides reliable, salon-quality results for bold and creative styling.\u003c\/p\u003e\n\u003cp data-start=\"856\" data-end=\"1152\"\u003e\u003cstrong data-start=\"856\" data-end=\"873\"\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"873\" data-end=\"876\"\u003e• Vibrant red tone for highlights and creative colour\u003cbr data-start=\"929\" data-end=\"932\"\u003e• Long-lasting and intense colour results\u003cbr data-start=\"973\" data-end=\"976\"\u003e• Even and consistent colour application\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e• Ideal for highlighting and colour placement techniques\u003cbr data-start=\"1075\" data-end=\"1078\"\u003e• Enhances shine and softness\u003cbr data-start=\"1107\" data-end=\"1110\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"1154\" data-end=\"1301\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1169\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1169\" data-end=\"1172\"\u003eApply as part of highlighting or creative colouring techniques. Follow professional colouring procedures and process as directed.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1376\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1317\"\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1317\" data-end=\"1320\"\u003eHighlights, creative colouring, and bold colour effects.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43416423006282,"sku":"8050455001864","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_red_meche_100ml_jpg.jpg?v=1775797190","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-red-meche-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}