{"product_id":"hi-lift-true-colour-magenta-meche-hair-colour-100ml","title":"Hi Lift True Colour Magenta Meche Hair Colour 100ml","description":"\u003cp data-start=\"123\" data-end=\"520\"\u003e\u003cstrong\u003eHi Lift True Colour Magenta Meche Lift \u0026amp; Deposit Hair Colour 100ml\u003c\/strong\u003e is a professional colour designed to deliver \u003cstrong data-start=\"252\" data-end=\"285\"\u003eintense magenta fashion tones\u003c\/strong\u003e while simultaneously lifting and depositing colour in one step. This high-performance formula creates bold, vibrant results with strong reflect and multi-dimensional shine, making it ideal for creative colouring and statement looks.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"830\"\u003eThe advanced lift \u0026amp; deposit technology allows the colour to \u003cstrong data-start=\"582\" data-end=\"632\"\u003elighten the hair while depositing rich pigment\u003c\/strong\u003e, making it perfect for achieving bright magenta tones without pre-lightening in many cases. High-definition pigments ensure consistent, vivid, and long-lasting colour results with minimal fading.\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"1149\"\u003eEnriched with conditioning agents, the formula helps maintain hair integrity, smoothness, and shine throughout the colouring process. Its smooth crème consistency ensures easy mixing and precise application, giving professionals full control for creative techniques such as highlights, panels, and full-head colour.\u003c\/p\u003e\n\u003cp data-start=\"1151\" data-end=\"1533\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1167\" data-end=\"1170\"\u003e• Lift \u0026amp; deposit formula for one-step lightening and colouring\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e• Intense magenta tone for bold, vibrant results\u003cbr data-start=\"1283\" data-end=\"1286\"\u003e• High-impact fashion colour with strong reflect\u003cbr data-start=\"1334\" data-end=\"1337\"\u003e• Long-lasting, fade-resistant performance\u003cbr data-start=\"1379\" data-end=\"1382\"\u003e• Adds shine and multi-dimensional depth\u003cbr data-start=\"1422\" data-end=\"1425\"\u003e• Smooth crème consistency for easy application\u003cbr data-start=\"1472\" data-end=\"1475\"\u003e• Suitable for creative colour techniques and highlights\u003c\/p\u003e\n\u003cp data-start=\"1535\" data-end=\"1734\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1549\" data-end=\"1552\"\u003eMix with appropriate developer (strength depending on desired lift) in a \u003cstrong data-start=\"1625\" data-end=\"1640\"\u003e1:1.5 ratio\u003c\/strong\u003e. Apply to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1736\" data-end=\"1852\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1749\" data-end=\"1752\"\u003eCreative colouring, fashion shades, highlights, and achieving bold magenta or vivid pink-red tones\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43551947259978,"sku":"8074690015493","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_magenta_meche_100ml_jpg.jpg?v=1777420904","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-magenta-meche-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}