{"product_id":"hi-lift-true-colour-9-71-very-light-brown-ash-blonde-hair-colour-100ml","title":"Hi Lift True Colour 9.71 Very Light Brown Ash Blonde Hair Colour 100ml","description":"\u003cp data-start=\"85\" data-end=\"482\"\u003e\u003cstrong\u003eHi Lift True Colour 9.71 Very Light Brown Ash Blonde Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"233\" data-end=\"275\"\u003ecool very light brown ash blonde tones\u003c\/strong\u003e with natural depth, softness, and long-lasting results. This shade blends ash reflects with a soft brown base to neutralise unwanted warmth while maintaining a more natural, slightly deeper blonde finish.\u003c\/p\u003e\n\u003cp data-start=\"484\" data-end=\"826\"\u003eFormulated with advanced \u003cstrong data-start=\"509\" data-end=\"547\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"687\" data-end=\"706\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"828\" data-end=\"1165\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide palette of shades, delivering reliable salon-quality performance with excellent grey coverage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1585\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1183\" data-end=\"1186\"\u003e• Very light brown ash blonde tone for soft, natural cool results\u003cbr data-start=\"1251\" data-end=\"1254\"\u003e• Helps neutralise yellow and warm undertones\u003cbr data-start=\"1299\" data-end=\"1302\"\u003e• Adds depth for a more natural blonde finish\u003cbr data-start=\"1347\" data-end=\"1350\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1399\" data-end=\"1402\"\u003e• Excellent grey coverage\u003cbr data-start=\"1427\" data-end=\"1430\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1478\" data-end=\"1481\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1537\" data-end=\"1540\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1816\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1601\" data-end=\"1604\"\u003eMix with developer in a \u003cstrong data-start=\"1628\" data-end=\"1643\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1818\" data-end=\"1943\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1831\" data-end=\"1834\"\u003ePermanent hair colouring, grey coverage, and achieving cool very light ash blonde with a natural brown base\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43549728505930,"sku":"8074690015288","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_9_71_very_light_brown_ash_blonde_100ml_jpg.jpg?v=1777329797","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-9-71-very-light-brown-ash-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}