{"product_id":"hi-lift-true-colour-9-12-very-light-ash-violet-blonde-hair-colour-100ml","title":"Hi Lift True Colour 9.12 Very Light Ash Violet Blonde Hair Colour 100ml","description":"\u003cp data-start=\"86\" data-end=\"510\"\u003e\u003cstrong\u003eHi Lift True Colour 9.12 Very Light Ash Violet Blonde Hair Colour 100ml \u003c\/strong\u003eis a professional permanent hair colour designed to deliver \u003cstrong data-start=\"235\" data-end=\"278\"\u003ecool very light ash violet blonde tones\u003c\/strong\u003e with clean brightness, clarity, and long-lasting results. This shade combines ash and violet reflects to effectively neutralise unwanted yellow and warm undertones while enhancing a refined, icy blonde finish with soft dimension.\u003c\/p\u003e\n\u003cp data-start=\"512\" data-end=\"816\"\u003eFormulated with advanced \u003cstrong data-start=\"537\" data-end=\"575\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"715\" data-end=\"734\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"818\" data-end=\"1132\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.\u003c\/p\u003e\n\u003cp data-start=\"1134\" data-end=\"1548\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1150\" data-end=\"1153\"\u003e• Very light ash violet tone for cool, clean blonde results\u003cbr data-start=\"1212\" data-end=\"1215\"\u003e• Helps neutralise yellow and unwanted warmth\u003cbr data-start=\"1260\" data-end=\"1263\"\u003e• Bright, icy blonde finish with soft dimension\u003cbr data-start=\"1310\" data-end=\"1313\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1362\" data-end=\"1365\"\u003e• Excellent grey coverage\u003cbr data-start=\"1390\" data-end=\"1393\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1441\" data-end=\"1444\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1500\" data-end=\"1503\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1550\" data-end=\"1741\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1564\" data-end=\"1567\"\u003eMix with developer in a \u003cstrong data-start=\"1591\" data-end=\"1606\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1743\" data-end=\"1866\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1756\" data-end=\"1759\"\u003ePermanent hair colouring, grey coverage, and achieving very light ash violet blonde or icy blonde results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43549701308490,"sku":"8074690015332","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_9_12_very_light_as_violet_blonde_100ml_jpg.jpg?v=1777327955","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-9-12-very-light-ash-violet-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}