{"product_id":"hi-lift-true-colour-9-11-very-light-intense-ash-blonde-hair-colour-100ml","title":"Hi Lift True Colour 9.11 Very Light Intense Ash blonde Hair Colour 100ml","description":"\u003cp data-start=\"87\" data-end=\"551\"\u003e\u003cstrong\u003eHi Lift True Colour 9.11 Very Light Intense Ash Blonde Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"237\" data-end=\"276\"\u003every light intense ash blonde tones\u003c\/strong\u003e with maximum cool control, brightness, and long-lasting results. This double ash (.11) formulation provides a higher concentration of cool pigments to effectively neutralise unwanted yellow and warm undertones, creating a clean, icy blonde finish with a soft matte effect.\u003c\/p\u003e\n\u003cp data-start=\"553\" data-end=\"857\"\u003eFormulated with advanced \u003cstrong data-start=\"578\" data-end=\"616\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"756\" data-end=\"775\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"1173\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1583\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1191\" data-end=\"1194\"\u003e• Double ash tone for maximum cool neutralisation\u003cbr data-start=\"1243\" data-end=\"1246\"\u003e• Effectively eliminates yellow and unwanted warmth\u003cbr data-start=\"1297\" data-end=\"1300\"\u003e• Bright, icy blonde finish with matte effect\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1397\" data-end=\"1400\"\u003e• Excellent grey coverage\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1476\" data-end=\"1479\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1585\" data-end=\"1776\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1599\" data-end=\"1602\"\u003eMix with developer in a \u003cstrong data-start=\"1626\" data-end=\"1641\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1778\" data-end=\"1900\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1791\" data-end=\"1794\"\u003ePermanent hair colouring, grey coverage, and achieving very light intense ash blonde or platinum results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43544550375498,"sku":"8025337327905","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_9_11_very_light_intense_ash_blonde_100ml_jpg.jpg?v=1777268918","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-9-11-very-light-intense-ash-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}