{"product_id":"hi-lift-true-colour-9-1-very-light-ash-blonde-hair-colour-100ml","title":"Hi Lift True Colour 9.1 Very Light Ash Blonde Hair Colour 100ml","description":"\u003cp data-start=\"78\" data-end=\"461\"\u003e\u003cstrong\u003eHi Lift True Colour 9.1 Very Light Ash Blonde Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"219\" data-end=\"255\"\u003ecool very light ash blonde tones\u003c\/strong\u003e with clean brightness, clarity, and long-lasting results. This shade is ideal for neutralising unwanted yellow and warm undertones, creating a soft, icy blonde finish with a natural matte look and shine.\u003c\/p\u003e\n\u003cp data-start=\"463\" data-end=\"767\"\u003eFormulated with advanced \u003cstrong data-start=\"488\" data-end=\"526\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"666\" data-end=\"685\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"769\" data-end=\"1039\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The versatile system can be used for permanent, demi, or semi-permanent results depending on developer choice.\u003c\/p\u003e\n\u003cp data-start=\"769\" data-end=\"1039\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1057\" data-end=\"1060\"\u003e• Very light ash blonde tone for cool, clean results\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e• Helps neutralise yellow and unwanted warmth\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e• Bright, icy blonde finish with soft matte effect\u003cbr data-start=\"1213\" data-end=\"1216\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1265\" data-end=\"1268\"\u003e• Excellent grey coverage\u003cbr data-start=\"1293\" data-end=\"1296\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1344\" data-end=\"1347\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1403\" data-end=\"1406\"\u003e• Smooth crème formula for easy application\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"769\" data-end=\"1039\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1510\" data-end=\"1513\"\u003eMix with developer in a \u003cstrong data-start=\"1537\" data-end=\"1552\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"769\" data-end=\"1039\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1702\" data-end=\"1705\"\u003ePermanent hair colouring, grey coverage, and achieving cool very light ash blonde results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43544547164234,"sku":"8050455001543","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_9_1_very_light_ash_blonde_100ml_jpg.jpg?v=1777267954","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-9-1-very-light-ash-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}