{"product_id":"hi-lift-true-colour-7-71-brown-ash-blonde-100ml","title":"Hi Lift True Colour 7.71 Brown Ash Blonde Hair Colour 100ml","description":"\u003cp data-start=\"209\" data-end=\"483\"\u003e\u003cstrong\u003eHi Lift True Colour 7.71 Brown Ash Blonde Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver cool, natural-looking blonde tones with subtle brown and ash reflects. It provides long-lasting results with excellent coverage and balanced tone control.\u003c\/p\u003e\n\u003cp data-start=\"485\" data-end=\"728\"\u003eFormulated with advanced colour technology, it penetrates deeply into the hair shaft to ensure even colour distribution while helping to neutralise unwanted warm tones. The result is a soft, glossy finish with enhanced shine and manageability.\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"852\"\u003eIdeal for professional salons and experienced home users, this permanent colour ensures dependable, salon-quality results.\u003c\/p\u003e\n\u003cp data-start=\"854\" data-end=\"1097\"\u003e\u003cstrong data-start=\"854\" data-end=\"871\"\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"871\" data-end=\"874\"\u003e• Brown ash blonde tone (7.71)\u003cbr data-start=\"904\" data-end=\"907\"\u003e• Helps neutralise warm and brassy tones\u003cbr data-start=\"947\" data-end=\"950\"\u003e• Long-lasting permanent colour\u003cbr data-start=\"981\" data-end=\"984\"\u003e• Excellent grey coverage\u003cbr data-start=\"1009\" data-end=\"1012\"\u003e• Even and consistent colour application\u003cbr data-start=\"1052\" data-end=\"1055\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"1099\" data-end=\"1248\"\u003e\u003cstrong data-start=\"1099\" data-end=\"1114\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1114\" data-end=\"1117\"\u003eMix with appropriate developer as per instructions. Apply evenly to hair, process as directed, then rinse thoroughly and condition.\u003c\/p\u003e\n\u003cp data-start=\"1250\" data-end=\"1345\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1264\"\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1264\" data-end=\"1267\"\u003ePermanent colouring, grey coverage, and achieving cool natural blonde results.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43416415174730,"sku":"8074690015264","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_7_71_brown_ash_blonde_100ml_jpg.jpg?v=1775864552","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-7-71-brown-ash-blonde-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}