{"product_id":"hi-lift-true-colour-7-62-cherry-hair-colour-100ml","title":"Hi Lift True Colour 7.62 Cherry Hair Colour 100ml","description":"\u003cp data-start=\"64\" data-end=\"435\"\u003e\u003cstrong\u003eHi Lift True Colour 7.62 Cherry Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"191\" data-end=\"226\"\u003evibrant cherry red-violet tones\u003c\/strong\u003e with luminous shine, depth, and long-lasting results. This shade blends rich red with violet reflects to create a bold, glossy finish that enhances brightness while maintaining a smooth, even colour result.\u003c\/p\u003e\n\u003cp data-start=\"437\" data-end=\"741\"\u003eFormulated with advanced \u003cstrong data-start=\"462\" data-end=\"500\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"640\" data-end=\"659\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"1060\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it ideal for full colour services, touch-ups, and creative colour work. The Hi Lift True Colour system is a versatile professional range that can be used for permanent, demi, or semi-permanent results depending on developer choice.\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1473\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1078\" data-end=\"1081\"\u003e• Cherry red-violet tone for bold, vibrant results\u003cbr data-start=\"1131\" data-end=\"1134\"\u003e• Creates glossy, high-shine multi-dimensional colour\u003cbr data-start=\"1187\" data-end=\"1190\"\u003e• Enhances brightness while maintaining depth\u003cbr data-start=\"1235\" data-end=\"1238\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1287\" data-end=\"1290\"\u003e• Excellent grey coverage\u003cbr data-start=\"1315\" data-end=\"1318\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1366\" data-end=\"1369\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1475\" data-end=\"1666\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1489\" data-end=\"1492\"\u003eMix with developer in a \u003cstrong data-start=\"1516\" data-end=\"1531\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1668\" data-end=\"1796\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1681\" data-end=\"1684\"\u003ePermanent hair colouring, grey coverage, and achieving vibrant cherry red or red-violet fashion colour results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43550088888394,"sku":"8025337327974","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_7_62_Cherry_100ml_jpg.jpg?v=1777354536","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-7-62-cherry-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}