{"product_id":"hi-lift-true-colour-7-12-ash-violet-blonde-hair-colour-100ml","title":"Hi Lift True Colour 7.12 Ash Violet Blonde Hair Colour 100ml","description":"\u003cp data-start=\"75\" data-end=\"469\"\u003e\u003cstrong\u003eHi Lift True Colour 7.12 Ash Violet Blonde Hair Colour 100ml \u003c\/strong\u003eis a professional permanent hair colour designed to deliver \u003cstrong data-start=\"213\" data-end=\"245\"\u003ecool ash violet blonde tones\u003c\/strong\u003e with balanced depth, softness, and long-lasting results. This shade combines ash and violet reflects to effectively neutralise unwanted yellow and warm undertones while adding a refined, cool finish with subtle dimension.\u003c\/p\u003e\n\u003cp data-start=\"471\" data-end=\"775\"\u003eFormulated with advanced \u003cstrong data-start=\"496\" data-end=\"534\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"674\" data-end=\"693\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"777\" data-end=\"1091\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1491\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1109\" data-end=\"1112\"\u003e• Ash violet tone for cool, balanced blonde results\u003cbr data-start=\"1163\" data-end=\"1166\"\u003e• Helps neutralise yellow and unwanted warmth\u003cbr data-start=\"1211\" data-end=\"1214\"\u003e• Adds softness and dimension to colour\u003cbr data-start=\"1253\" data-end=\"1256\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1305\" data-end=\"1308\"\u003e• Excellent grey coverage\u003cbr data-start=\"1333\" data-end=\"1336\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1384\" data-end=\"1387\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1443\" data-end=\"1446\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1493\" data-end=\"1684\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1507\" data-end=\"1510\"\u003eMix with developer in a \u003cstrong data-start=\"1534\" data-end=\"1549\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1686\" data-end=\"1789\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1699\" data-end=\"1702\"\u003ePermanent hair colouring, grey coverage, and achieving cool ash violet blonde results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43549698555978,"sku":"8074690015318","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_7_12_ash_violet_blonde_100ml_jpg.jpg?v=1777327570","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-7-12-ash-violet-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}