{"product_id":"hi-lift-true-colour-7-11-intense-ash-blonde-hair-colour-100ml","title":"Hi Lift True Colour 7.11 Intense Ash blonde Hair Colour 100ml","description":"\u003cp data-start=\"75\" data-end=\"522\"\u003e\u003cstrong\u003eHi Lift True Colour 7.11 Intense Ash Blonde Hair Colour 100ml \u003c\/strong\u003eis a professional permanent hair colour designed to deliver \u003cstrong data-start=\"213\" data-end=\"239\"\u003eintense cool ash tones\u003c\/strong\u003e with enhanced depth, strong neutralisation, and long-lasting results. This double ash (.11) formulation provides a higher concentration of cool pigments to effectively eliminate unwanted gold, yellow, and warm undertones, creating a clean, matte finish with natural-looking shine.\u003c\/p\u003e\n\u003cp data-start=\"524\" data-end=\"828\"\u003eFormulated with advanced \u003cstrong data-start=\"549\" data-end=\"587\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"727\" data-end=\"746\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"1144\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1556\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1162\" data-end=\"1165\"\u003e• Double ash tone for strong cool neutralisation\u003cbr data-start=\"1213\" data-end=\"1216\"\u003e• Effectively reduces gold, yellow, and warm undertones\u003cbr data-start=\"1271\" data-end=\"1274\"\u003e• Clean, matte ash finish with natural shine\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1370\" data-end=\"1373\"\u003e• Excellent grey coverage\u003cbr data-start=\"1398\" data-end=\"1401\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1508\" data-end=\"1511\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1556\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1572\" data-end=\"1575\"\u003eMix with developer in a \u003cstrong data-start=\"1599\" data-end=\"1614\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1751\" data-end=\"1848\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1764\" data-end=\"1767\"\u003ePermanent hair colouring, grey coverage, and achieving intense ash tone results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43544549490762,"sku":"8025337327882","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_7_11_intense_ash_blonde_100ml_jpg.jpg?v=1777268550","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-7-11-intense-ash-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}