{"product_id":"hi-lift-true-colour-7-1-ash-blonde-hair-colour-100ml","title":"Hi Lift True Colour 7.1 Ash Blonde Hair Colour 100ml","description":"\u003cp data-start=\"67\" data-end=\"415\"\u003e\u003cstrong\u003eHi Lift True Colour 7.1 Ash Blonde Hair Colour 100ml \u003c\/strong\u003eis a professional permanent hair colour designed to deliver \u003cstrong data-start=\"197\" data-end=\"222\"\u003ecool ash blonde tones\u003c\/strong\u003e with clean, natural depth and long-lasting results. This shade is ideal for neutralising unwanted gold, yellow, and warm undertones, creating a balanced, matte blonde finish with soft shine.\u003c\/p\u003e\n\u003cp data-start=\"417\" data-end=\"740\"\u003eThe advanced True Colour formula uses \u003cstrong data-start=\"455\" data-end=\"483\"\u003ehigh-definition pigments\u003c\/strong\u003e that penetrate deeply into the hair shaft, ensuring consistent, vibrant, and fade-resistant results. Enriched with \u003cstrong data-start=\"599\" data-end=\"618\"\u003eherbal extracts\u003c\/strong\u003e, it helps protect, condition, and enhance shine throughout the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"742\" data-end=\"1064\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The system is highly versatile and can be used for permanent, demi, or semi-permanent results depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1066\" data-end=\"1465\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1082\" data-end=\"1085\"\u003e• Ash blonde tone for cool, natural-looking results\u003cbr data-start=\"1136\" data-end=\"1139\"\u003e• Helps neutralise yellow and unwanted warmth\u003cbr data-start=\"1184\" data-end=\"1187\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1236\" data-end=\"1239\"\u003e• Excellent grey coverage\u003cbr data-start=\"1264\" data-end=\"1267\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1315\" data-end=\"1318\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1374\" data-end=\"1377\"\u003e• Smooth crème formula for easy application\u003cbr data-start=\"1420\" data-end=\"1423\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1696\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1481\" data-end=\"1484\"\u003eMix with developer in a \u003cstrong data-start=\"1508\" data-end=\"1523\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1698\" data-end=\"1794\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1711\" data-end=\"1714\"\u003ePermanent hair colouring, grey coverage, and achieving cool ash blonde results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43544544542794,"sku":"8050455001529","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_7_1_ash_blonde_100ml_jpg.jpg?v=1777267444","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-7-1-ash-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}