{"product_id":"hi-lift-true-colour-6-6-poppy-hair-colour-100ml","title":"Hi Lift True Colour 6.6 Poppy Hair Colour 100ml","description":"\u003cp data-start=\"104\" data-end=\"474\"\u003e\u003cstrong\u003eHi Lift True Colour 6.6 Poppy Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"229\" data-end=\"256\"\u003eintense poppy red tones\u003c\/strong\u003e with vibrant richness, depth, and long-lasting results. This double red (.66) shade provides a strong concentration of red pigments, creating a bold, eye-catching finish with high shine and multi-dimensional colour.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"822\"\u003eFormulated with advanced \u003cstrong data-start=\"501\" data-end=\"539\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"679\" data-end=\"698\"\u003eherbal extracts\u003c\/strong\u003e, helping to condition, protect, and enhance shine throughout the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"824\" data-end=\"1172\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it ideal for full colour services, touch-ups, and creative colour work. The Hi Lift True Colour range is known for its versatility and can be used for permanent, demi, or semi-permanent results depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1174\" data-end=\"1534\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1190\" data-end=\"1193\"\u003e• Double red tone for intense, vibrant results\u003cbr data-start=\"1239\" data-end=\"1242\"\u003e• Creates bold, high-impact colour with strong reflect\u003cbr data-start=\"1296\" data-end=\"1299\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1348\" data-end=\"1351\"\u003e• Excellent grey coverage\u003cbr data-start=\"1376\" data-end=\"1379\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1427\" data-end=\"1430\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1486\" data-end=\"1489\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"1765\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1550\" data-end=\"1553\"\u003eMix with developer in a \u003cstrong data-start=\"1577\" data-end=\"1592\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1767\" data-end=\"1888\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1780\" data-end=\"1783\"\u003ePermanent hair colouring, grey coverage, and achieving bold poppy red or vibrant fashion colour results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43550007754826,"sku":"8050455002090","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_6_6_poppy_100ml_jpg.jpg?v=1777349475","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-6-6-poppy-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}