{"product_id":"hi-lift-true-colour-5-12-light-ash-violet-brown-hair-colour-100ml","title":"Hi Lift True Colour 5.12 Light Ash Violet Brown Hair Colour 100ml","description":"\u003cp data-start=\"80\" data-end=\"475\"\u003e\u003cstrong\u003eHi Lift True Colour 5.12 Light Ash Violet Brown Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"223\" data-end=\"254\"\u003ecool ash violet brown tones\u003c\/strong\u003e with balanced depth, softness, and long-lasting results. This shade combines ash and violet reflects to effectively neutralise unwanted red and warm undertones while adding a refined, cool finish with subtle dimension.\u003c\/p\u003e\n\u003cp data-start=\"477\" data-end=\"781\"\u003eFormulated with advanced \u003cstrong data-start=\"502\" data-end=\"540\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"680\" data-end=\"699\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"783\" data-end=\"1097\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.\u003c\/p\u003e\n\u003cp data-start=\"1099\" data-end=\"1491\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1115\" data-end=\"1118\"\u003e• Ash violet tone for cool, balanced brunette results\u003cbr data-start=\"1171\" data-end=\"1174\"\u003e• Neutralises red and unwanted warmth\u003cbr data-start=\"1211\" data-end=\"1214\"\u003e• Adds softness and dimension to colour\u003cbr data-start=\"1253\" data-end=\"1256\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1305\" data-end=\"1308\"\u003e• Excellent grey coverage\u003cbr data-start=\"1333\" data-end=\"1336\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1384\" data-end=\"1387\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1443\" data-end=\"1446\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1493\" data-end=\"1684\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1507\" data-end=\"1510\"\u003eMix with developer in a \u003cstrong data-start=\"1534\" data-end=\"1549\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1686\" data-end=\"1788\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1699\" data-end=\"1702\"\u003ePermanent hair colouring, grey coverage, and achieving cool ash violet brown results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43549547790410,"sku":"8074690015295","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_5_12_light_ash_brown_100ml_jpg.jpg?v=1777327143","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-5-12-light-ash-violet-brown-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}