{"product_id":"hi-lift-true-colour-5-1-light-ash-brown-hair-colour-100ml","title":"Hi Lift True Colour 5.1 Light Ash Brown Hair Colour 100ml","description":"\u003cp data-start=\"72\" data-end=\"419\"\u003e\u003cstrong\u003eHi Lift True Colour 5.1 Light Ash Brown Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"207\" data-end=\"237\"\u003ecool light ash brown tones\u003c\/strong\u003e with clean, natural depth and long-lasting results. This shade is ideal for neutralising unwanted red and warm undertones, creating a balanced, matte brown finish with soft shine.\u003c\/p\u003e\n\u003cp data-start=\"421\" data-end=\"763\"\u003eFormulated with advanced \u003cstrong data-start=\"446\" data-end=\"484\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"624\" data-end=\"643\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1090\"\u003eThe Hi Lift True Colour system is a \u003cstrong data-start=\"801\" data-end=\"844\"\u003emulti-functional hybrid colouring crème\u003c\/strong\u003e, offering versatility for permanent, demi, or semi-permanent results depending on developer choice. It provides excellent grey coverage and reliable salon-quality performance across a wide range of shades. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1092\" data-end=\"1485\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1108\" data-end=\"1111\"\u003e• Light ash brown tone for cool, natural results\u003cbr data-start=\"1159\" data-end=\"1162\"\u003e• Helps neutralise red and unwanted warmth\u003cbr data-start=\"1204\" data-end=\"1207\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1256\" data-end=\"1259\"\u003e• Excellent grey coverage\u003cbr data-start=\"1284\" data-end=\"1287\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1335\" data-end=\"1338\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e• Smooth crème formula for easy application\u003cbr data-start=\"1440\" data-end=\"1443\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"1487\" data-end=\"1722\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1501\" data-end=\"1504\"\u003eMix with developer in a \u003cstrong data-start=\"1528\" data-end=\"1543\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process for 30–45 minutes, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1724\" data-end=\"1825\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1737\" data-end=\"1740\"\u003ePermanent hair colouring, grey coverage, and achieving cool light ash brown results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43544534777930,"sku":"8050455001505","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_5_1_light_ash_brown_100ml_jpg.jpg?v=1777267241","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-5-1-light-ash-brown-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}