{"product_id":"hi-lift-true-colour-5-00-light-intense-brown-100ml","title":"HI LIFT True Colour 5.00 Light Intense Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eHi Lift True Colour 5.00 Light Intense Brown 100ml \u003c\/strong\u003eis a professional permanent hair colour formulated to deliver rich, even, and long-lasting results. Designed for precision colouring, it ensures consistent coverage from roots to ends with reliable salon-quality performance.\u003cbr data-start=\"356\" data-end=\"359\"\u003eIts advanced formula provides a smooth, creamy consistency for easy mixing and controlled application while helping maintain hair softness and shine. Delivering vibrant, fade-resistant colour with dependable grey coverage, it is ideal for achieving deep, intense natural-looking results. Ideal for professional salons and home use, this product delivers reliable performance and enhances overall hair colouring results.\u003cbr data-start=\"778\" data-end=\"781\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"794\" data-end=\"797\"\u003e• Rich and even colour coverage\u003cbr data-start=\"828\" data-end=\"831\"\u003e• Long-lasting, fade-resistant results\u003cbr data-start=\"869\" data-end=\"872\"\u003e• Reliable grey coverage\u003cbr data-start=\"896\" data-end=\"899\"\u003e• Smooth, creamy consistency for easy application\u003cbr data-start=\"948\" data-end=\"951\"\u003e• Helps maintain hair softness and shine\u003cbr data-start=\"991\" data-end=\"994\"\u003e• Professional salon-quality performance\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1048\" data-end=\"1051\"\u003eMix with the appropriate developer as directed. Apply evenly to dry hair, process according to instructions, then rinse thoroughly and follow with conditioner.\u003cbr data-start=\"1210\" data-end=\"1213\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1223\" data-end=\"1226\"\u003ePermanent hair colouring, grey coverage, and professional salon results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43416404066378,"sku":"8050455001444","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_5_00_light_intense_brown_100ml_jpg.jpg?v=1776739700","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-5-00-light-intense-brown-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}