{"product_id":"hi-lift-true-colour-4-75-rich-chocolate-brown-hair-colour-100ml","title":"Hi Lift True Colour 4.75 Rich Chocolate Brown Hair Colour 100ml","description":"\u003cp data-start=\"120\" data-end=\"482\"\u003e\u003cstrong\u003eHi Lift True Colour 4.75 Rich Chocolate Brown Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"261\" data-end=\"291\"\u003erich chocolate brown tones\u003c\/strong\u003e with deep warmth, shine, and long-lasting results. This shade provides a luxurious, multi-dimensional brunette finish, perfect for enhancing depth while maintaining a natural, glossy look.\u003c\/p\u003e\n\u003cp data-start=\"484\" data-end=\"826\"\u003eFormulated with advanced \u003cstrong data-start=\"509\" data-end=\"547\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"687\" data-end=\"706\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"828\" data-end=\"1164\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers versatile use across permanent, demi, and semi-permanent applications depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1166\" data-end=\"1519\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1182\" data-end=\"1185\"\u003e• Rich chocolate brown tone for deep, glossy results\u003cbr data-start=\"1237\" data-end=\"1240\"\u003e• Adds warmth and multi-dimensional depth\u003cbr data-start=\"1281\" data-end=\"1284\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1333\" data-end=\"1336\"\u003e• Excellent grey coverage\u003cbr data-start=\"1361\" data-end=\"1364\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1412\" data-end=\"1415\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1471\" data-end=\"1474\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1166\" data-end=\"1519\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1535\" data-end=\"1538\"\u003eMix with developer in a \u003cstrong data-start=\"1562\" data-end=\"1577\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1752\" data-end=\"1870\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1765\" data-end=\"1768\"\u003ePermanent hair colouring, grey coverage, and achieving rich chocolate brown or warm brunette results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43549743972426,"sku":"8074690015363","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_4_75_rich_chocolate_brown_100ml_jpg.jpg?v=1777331070","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-4-75-rich-chocolate-brown-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}