{"product_id":"hi-lift-true-colour-4-66-rich-inferno-red-hair-colour-100ml","title":"Hi Lift True Colour 4.66 Rich Inferno Red Hair Colour 100ml","description":"\u003cp data-start=\"116\" data-end=\"492\"\u003e\u003cstrong\u003eHi Lift True Colour 4.66 Rich Inferno Red Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"253\" data-end=\"287\"\u003eintense rich inferno red tones\u003c\/strong\u003e with maximum vibrancy, depth, and long-lasting results. This double red (.66) formulation contains a high concentration of red pigments, creating a bold, fiery finish with strong reflect and high shine.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"867\"\u003eFormulated with advanced \u003cstrong data-start=\"519\" data-end=\"557\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"697\" data-end=\"716\"\u003eherbal extracts\u003c\/strong\u003e, helping to nourish, protect, and enhance shine during the colouring process while maintaining hair condition. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"869\" data-end=\"1222\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it ideal for full colour services, touch-ups, and creative colour work. The versatile system can be used for permanent, demi, or semi-permanent results depending on developer choice, giving full control over intensity and finish. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1224\" data-end=\"1578\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1240\" data-end=\"1243\"\u003e• Double red tone for intense, vibrant results\u003cbr data-start=\"1289\" data-end=\"1292\"\u003e• Creates bold, fiery colour with strong reflect\u003cbr data-start=\"1340\" data-end=\"1343\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1392\" data-end=\"1395\"\u003e• Excellent grey coverage\u003cbr data-start=\"1420\" data-end=\"1423\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1471\" data-end=\"1474\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1530\" data-end=\"1533\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1580\" data-end=\"1809\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003eMix with developer in a \u003cstrong data-start=\"1621\" data-end=\"1636\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1811\" data-end=\"1940\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1824\" data-end=\"1827\"\u003ePermanent hair colouring, grey coverage, and achieving bold inferno red, vibrant red, or fashion colour results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43550003527754,"sku":"8050455001901","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_4_66_rich_inferno_red_100ml_jpg.jpg?v=1777348995","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-4-66-rich-inferno-red-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}