{"product_id":"hi-lift-true-colour-4-62-plum-berry-hair-colour-100ml","title":"Hi Lift True Colour 4.62 Plum Berry Hair Colour 100ml","description":"\u003cp data-start=\"110\" data-end=\"463\"\u003e\u003cstrong\u003eHi Lift True Colour 4.62 Plum Berry Hair Colour 100ml \u003c\/strong\u003eis a professional permanent hair colour designed to deliver \u003cstrong data-start=\"241\" data-end=\"277\"\u003edeep plum berry red-violet tones\u003c\/strong\u003e with rich intensity, depth, and long-lasting results. This shade blends red and violet reflects to create a bold, glossy brunette finish with a sophisticated, multi-dimensional shine.\u003c\/p\u003e\n\u003cp data-start=\"465\" data-end=\"837\"\u003eFormulated with advanced \u003cstrong data-start=\"490\" data-end=\"528\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"668\" data-end=\"687\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process while maintaining hair health. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"839\" data-end=\"1145\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it ideal for full colour services, touch-ups, and creative colour work. The versatile system can be used for permanent, demi, or semi-permanent results depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1559\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1163\" data-end=\"1166\"\u003e• Plum berry red-violet tone for bold, rich results\u003cbr data-start=\"1217\" data-end=\"1220\"\u003e• Creates multi-dimensional colour with high shine\u003cbr data-start=\"1270\" data-end=\"1273\"\u003e• Helps enhance depth while maintaining vibrancy\u003cbr data-start=\"1321\" data-end=\"1324\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1373\" data-end=\"1376\"\u003e• Excellent grey coverage\u003cbr data-start=\"1401\" data-end=\"1404\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1452\" data-end=\"1455\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1511\" data-end=\"1514\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1561\" data-end=\"1790\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1575\" data-end=\"1578\"\u003eMix with developer in a \u003cstrong data-start=\"1602\" data-end=\"1617\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"1919\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1805\" data-end=\"1808\"\u003ePermanent hair colouring, grey coverage, and achieving rich plum berry, red-violet, or fashion colour results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43550026432586,"sku":"8025337327950","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_4_62_plum_berry_100ml_jpg.jpg?v=1777350130","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-4-62-plum-berry-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}