{"product_id":"hi-lift-true-colour-4-20-violet-intense-brown-hair-colour-100ml","title":"Hi Lift True Colour 4.20 Violet Intense Brown Hair Colour 100ml","description":"\u003cp data-start=\"78\" data-end=\"467\"\u003e\u003cstrong\u003eHi Lift True Colour 4.20 Violet Intense Brown Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"219\" data-end=\"246\"\u003edeep violet brown tones\u003c\/strong\u003e with cool richness, depth, and long-lasting results. This shade features strong violet reflects that help neutralise unwanted red and warm undertones, creating a smooth, glossy brunette finish with a refined cool tone.\u003c\/p\u003e\n\u003cp data-start=\"469\" data-end=\"841\"\u003eFormulated with advanced \u003cstrong data-start=\"494\" data-end=\"532\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"672\" data-end=\"691\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process while maintaining hair health. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"843\" data-end=\"1203\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and colour correction work. The Hi Lift True Colour system is a versatile professional range that can be used for permanent, demi, or semi-permanent results depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1205\" data-end=\"1608\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1221\" data-end=\"1224\"\u003e• Violet brown tone for cool, deep brunette results\u003cbr data-start=\"1275\" data-end=\"1278\"\u003e• Helps neutralise red and unwanted warmth\u003cbr data-start=\"1320\" data-end=\"1323\"\u003e• Creates rich, glossy multi-dimensional colour\u003cbr data-start=\"1370\" data-end=\"1373\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1422\" data-end=\"1425\"\u003e• Excellent grey coverage\u003cbr data-start=\"1450\" data-end=\"1453\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1501\" data-end=\"1504\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1560\" data-end=\"1563\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"1839\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1624\" data-end=\"1627\"\u003eMix with developer in a \u003cstrong data-start=\"1651\" data-end=\"1666\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1841\" data-end=\"1966\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1854\" data-end=\"1857\"\u003ePermanent hair colouring, grey coverage, and achieving cool violet brown or deep ash-toned brunette results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43551684952138,"sku":"8052455001963","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_4.20_violet_intense_brown_100ml_jpg.jpg?v=1777414969","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-4-20-violet-intense-brown-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}