{"product_id":"hi-lift-true-colour-4-00-intense-brown-hair-colour-100ml","title":"Hi Lift True Colour 4.00 Intense Brown Hair Colour 100ml","description":"\u003cp data-start=\"71\" data-end=\"414\"\u003e\u003cstrong\u003eHi Lift True Colour 4.00 Intense Brown Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"205\" data-end=\"233\"\u003erich intense brown tones\u003c\/strong\u003e with enhanced depth, coverage, and long-lasting results. This shade provides a deeper, more concentrated natural brown finish, ideal for strong, even colour with added intensity.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"758\"\u003eFormulated with advanced \u003cstrong data-start=\"441\" data-end=\"479\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"619\" data-end=\"638\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"1068\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The versatile system can be used for permanent, demi, or semi-permanent results depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1424\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003e• Intense brown tone for deeper, richer colour results\u003cbr data-start=\"1143\" data-end=\"1146\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1195\" data-end=\"1198\"\u003e• Excellent grey coverage\u003cbr data-start=\"1223\" data-end=\"1226\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1274\" data-end=\"1277\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1333\" data-end=\"1336\"\u003e• Smooth crème formula for easy application\u003cbr data-start=\"1379\" data-end=\"1382\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"1426\" data-end=\"1655\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1440\" data-end=\"1443\"\u003eMix with developer in a \u003cstrong data-start=\"1467\" data-end=\"1482\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1657\" data-end=\"1764\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1670\" data-end=\"1673\"\u003ePermanent hair colouring, grey coverage, and achieving rich intense natural brown results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43544519442506,"sku":"8050455001437","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_4_00_intense_brown_100ml_jpg.jpg?v=1777264737","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-4-00-intense-brown-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}