{"product_id":"hi-lift-true-colour-4-0-brown-100ml","title":"Hi Lift True Colour 4.0 Brown Hair Colour 100ml","description":"\u003cp data-start=\"197\" data-end=\"474\"\u003e\u003cstrong\u003eHi Lift True Colour 4.0 Brown Hair Colour 100ml \u003c\/strong\u003eis a professional permanent hair colour designed to deliver rich, natural-looking brown tones with long-lasting results and excellent coverage. It provides consistent colour performance while maintaining hair condition and shine.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"707\"\u003eFormulated with advanced colour technology, it penetrates deeply into the hair shaft to ensure even colour distribution and reliable grey coverage. The result is glossy, true-to-tone colour with enhanced softness and manageability.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"831\"\u003eIdeal for professional salons and experienced home users, this permanent colour ensures dependable, salon-quality results.\u003c\/p\u003e\n\u003cp data-start=\"833\" data-end=\"1066\"\u003e\u003cstrong data-start=\"833\" data-end=\"850\"\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"850\" data-end=\"853\"\u003e• Rich natural brown tone (4.0)\u003cbr data-start=\"884\" data-end=\"887\"\u003e• Long-lasting permanent colour\u003cbr data-start=\"918\" data-end=\"921\"\u003e• Excellent grey coverage\u003cbr data-start=\"946\" data-end=\"949\"\u003e• Even and consistent colour application\u003cbr data-start=\"989\" data-end=\"992\"\u003e• Enhances shine and softness\u003cbr data-start=\"1021\" data-end=\"1024\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"1068\" data-end=\"1217\"\u003e\u003cstrong data-start=\"1068\" data-end=\"1083\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1083\" data-end=\"1086\"\u003eMix with appropriate developer as per instructions. Apply evenly to hair, process as directed, then rinse thoroughly and condition.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1306\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1233\"\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1233\" data-end=\"1236\"\u003ePermanent colouring, grey coverage, and achieving natural brown tones.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43416425824330,"sku":"8050455001369","price":18.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_4_0_brown_100ml_jpg.jpg?v=1775781233","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-4-0-brown-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}