{"product_id":"hi-lift-true-colour-2-20-darkest-violet-brown-hair-colour-100ml","title":"Hi Lift True Colour 2.20 Darkest Violet Brown Hair Colour 100ml","description":"\u003cp data-start=\"120\" data-end=\"513\"\u003e\u003cstrong\u003eHi Lift True Colour 2.20 Darkest Violet Brown Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"261\" data-end=\"296\"\u003edeep darkest violet brown tones\u003c\/strong\u003e with intense richness, cool depth, and long-lasting results. This shade features strong violet reflects that help neutralise unwanted red and warm undertones while creating a dark, glossy, multi-dimensional finish.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"857\"\u003eFormulated with advanced \u003cstrong data-start=\"540\" data-end=\"578\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"718\" data-end=\"737\"\u003eherbal extracts\u003c\/strong\u003e, helping to condition, protect, and enhance shine during the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"1170\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and colour correction work. The versatile system can be used for permanent, demi, or semi-permanent results depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1172\" data-end=\"1574\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1188\" data-end=\"1191\"\u003e• Darkest violet brown tone for deep, cool results\u003cbr data-start=\"1241\" data-end=\"1244\"\u003e• Helps neutralise red and unwanted warmth\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e• Creates rich, glossy multi-dimensional colour\u003cbr data-start=\"1336\" data-end=\"1339\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1388\" data-end=\"1391\"\u003e• Excellent grey coverage\u003cbr data-start=\"1416\" data-end=\"1419\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1467\" data-end=\"1470\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1526\" data-end=\"1529\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1805\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1590\" data-end=\"1593\"\u003eMix with developer in a \u003cstrong data-start=\"1617\" data-end=\"1632\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1807\" data-end=\"1927\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1820\" data-end=\"1823\"\u003ePermanent hair colouring, grey coverage, and achieving deep cool brunette or violet-toned dark results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43551675940938,"sku":"8050455001956","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_2_20_darkest_violet_brown_100ml_jpg.jpg?v=1777414759","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-2-20-darkest-violet-brown-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}