{"product_id":"hi-lift-true-colour-12-01-arctic-ash-blonde-hair-colour-100ml","title":"Hi Lift True Colour 12.01 Arctic Ash Blonde Hair Colour 100ml","description":"\u003cp data-start=\"118\" data-end=\"520\"\u003e\u003cstrong\u003eHi Lift True Colour 12.01 Arctic Ash Blonde Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"257\" data-end=\"296\"\u003eultra-light arctic ash blonde tones\u003c\/strong\u003e with strong lift, cool control, and long-lasting results. This high-lift shade is ideal for achieving very light blonde while effectively neutralising unwanted yellow and warm undertones, leaving a clean, cool ash finish.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"870\"\u003eFormulated with advanced \u003cstrong data-start=\"547\" data-end=\"585\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft while providing consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"731\" data-end=\"750\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1225\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it perfect for high-lift blonde services, toning, and colour correction. The Hi Lift True Colour system is a versatile professional range suitable for permanent, demi, or semi-permanent applications depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1227\" data-end=\"1636\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003e• Arctic ash blonde tone for ultra-cool, clean results\u003cbr data-start=\"1300\" data-end=\"1303\"\u003e• High-lift formula for maximum lightening performance\u003cbr data-start=\"1357\" data-end=\"1360\"\u003e• Neutralises yellow and unwanted warmth\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e• Creates soft, natural ash blonde finish\u003cbr data-start=\"1444\" data-end=\"1447\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1496\" data-end=\"1499\"\u003e• Excellent grey coverage\u003cbr data-start=\"1524\" data-end=\"1527\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1575\" data-end=\"1578\"\u003e• Enriched with herbal extracts for shine and protection\u003c\/p\u003e\n\u003cp data-start=\"1638\" data-end=\"1867\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eMix with developer in a \u003cstrong data-start=\"1679\" data-end=\"1694\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1869\" data-end=\"1990\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1882\" data-end=\"1885\"\u003eHigh-lift blonde services, toning, colour correction, and achieving ultra-light cool ash blonde results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43551856525386,"sku":"8050455002052","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_12_01_arctic_arctic_ash_blonde_100ml_jpg.jpg?v=1777418693","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-12-01-arctic-ash-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}