{"product_id":"hi-lift-true-colour-11-81-arctic-platinum-100ml","title":"Hi Lift True Colour 11.81 Arctic Platinum Hair Colour 100ml","description":"\u003cp data-start=\"209\" data-end=\"477\"\u003e\u003cstrong\u003eHi Lift True Colour 11.81 Arctic Platinum Hair Colour 100ml \u003c\/strong\u003eis a professional high-lift permanent hair colour designed to create ultra-light, cool blonde tones with a refined platinum finish. It delivers long-lasting results with excellent tone control and brightness.\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"692\"\u003eFormulated with advanced colour technology, it lifts and tones simultaneously while helping to neutralise unwanted warmth. The result is a clean, icy platinum tone with enhanced shine, softness, and manageability.\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"816\"\u003eIdeal for professional salons and experienced home users, this high-lift colour ensures dependable, salon-quality results.\u003c\/p\u003e\n\u003cp data-start=\"818\" data-end=\"1097\"\u003e\u003cstrong data-start=\"818\" data-end=\"835\"\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"835\" data-end=\"838\"\u003e• Arctic platinum tone (11.81) for cool blonde results\u003cbr data-start=\"892\" data-end=\"895\"\u003e• High-lift performance for lighter shades\u003cbr data-start=\"937\" data-end=\"940\"\u003e• Neutralises unwanted warm and yellow tones\u003cbr data-start=\"984\" data-end=\"987\"\u003e• Long-lasting and vibrant finish\u003cbr data-start=\"1020\" data-end=\"1023\"\u003e• Enhances shine and softness\u003cbr data-start=\"1052\" data-end=\"1055\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"1099\" data-end=\"1248\"\u003e\u003cstrong data-start=\"1099\" data-end=\"1114\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1114\" data-end=\"1117\"\u003eMix with appropriate developer as per instructions. Apply evenly to hair, process as directed, then rinse thoroughly and condition.\u003c\/p\u003e\n\u003cp data-start=\"1250\" data-end=\"1338\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1264\"\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1264\" data-end=\"1267\"\u003eHigh-lift colouring, toning, and achieving icy platinum blonde results.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43416410849354,"sku":"8050455002038","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_11_81_arctic_platinum_100ml_jpg.jpg?v=1775866719","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-11-81-arctic-platinum-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}