{"product_id":"hi-lift-true-colour-11-16-titanium-hair-colour-100ml","title":"Hi Lift True Colour 11.16 Titanium Hair Colour 100ml","description":"\u003cp data-start=\"109\" data-end=\"514\"\u003e\u003cstrong\u003eHi Lift True Colour 11.16 Titanium Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"239\" data-end=\"276\"\u003eultra-light titanium blonde tones\u003c\/strong\u003e with intense cool control, brightness, and long-lasting results. This shade combines ash and violet reflects to strongly neutralise unwanted yellow and warm undertones, creating a clean, icy blonde finish with a modern metallic effect.\u003c\/p\u003e\n\u003cp data-start=\"516\" data-end=\"858\"\u003eFormulated with advanced \u003cstrong data-start=\"541\" data-end=\"579\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"719\" data-end=\"738\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1161\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it ideal for ultra-blonde services, toning, and colour correction. The versatile system can be used for permanent, demi, or semi-permanent results depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1163\" data-end=\"1561\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1179\" data-end=\"1182\"\u003e• Titanium blonde tone for ultra-cool, icy results\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e• Strongly neutralises yellow and unwanted warmth\u003cbr data-start=\"1284\" data-end=\"1287\"\u003e• Creates clean, metallic blonde finish\u003cbr data-start=\"1326\" data-end=\"1329\"\u003e• Ideal for toning and colour correction\u003cbr data-start=\"1369\" data-end=\"1372\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1421\" data-end=\"1424\"\u003e• Excellent grey coverage\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1500\" data-end=\"1503\"\u003e• Enriched with herbal extracts for shine and protection\u003c\/p\u003e\n\u003cp data-start=\"1563\" data-end=\"1835\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1577\" data-end=\"1580\"\u003eMix with developer in a \u003cstrong data-start=\"1604\" data-end=\"1619\"\u003e1:1.5 ratio\u003c\/strong\u003e for permanent results (e.g. 50g colour + 75g developer). Apply evenly to pre-lightened or natural hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1837\" data-end=\"1962\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1850\" data-end=\"1853\"\u003eToning blonde hair, removing yellow tones, and achieving ultra-cool titanium or icy platinum blonde results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43551766282314,"sku":"8074690015486","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_11_16_titanium_100ml_jpg.jpg?v=1777417001","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-11-16-titanium-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}