{"product_id":"hi-lift-true-colour-10-22-iced-violet-hair-colour-100ml","title":"Hi Lift True Colour 10.22 Iced Violet Hair Colour 100ml","description":"\u003cp data-start=\"112\" data-end=\"515\"\u003e\u003cstrong\u003eHi Lift True Colour 10.22 Iced Violet Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"245\" data-end=\"284\"\u003eultra-cool iced violet blonde tones\u003c\/strong\u003e with clean brightness, strong neutralisation, and long-lasting results. This shade features a double violet (.22) reflect, making it highly effective at eliminating unwanted yellow tones and achieving a crisp, icy blonde finish.\u003c\/p\u003e\n\u003cp data-start=\"517\" data-end=\"863\"\u003eFormulated with advanced \u003cstrong data-start=\"542\" data-end=\"580\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"720\" data-end=\"739\"\u003eherbal extracts\u003c\/strong\u003e, helping to condition, protect, and enhance shine throughout the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"1213\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it ideal for toning, colour correction, and ultra-light blonde services. The Hi Lift True Colour system is a versatile professional range suitable for permanent, demi, or semi-permanent results depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1215\" data-end=\"1629\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003e• Double violet tone for strong anti-yellow neutralisation\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e• Creates clean, icy blonde results with cool reflect\u003cbr data-start=\"1348\" data-end=\"1351\"\u003e• Ideal for toning and colour correction\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1443\" data-end=\"1446\"\u003e• Excellent grey coverage\u003cbr data-start=\"1471\" data-end=\"1474\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1522\" data-end=\"1525\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1581\" data-end=\"1584\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1631\" data-end=\"1865\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1645\" data-end=\"1648\"\u003eMix with developer in a \u003cstrong data-start=\"1672\" data-end=\"1687\"\u003e1:1.5 ratio\u003c\/strong\u003e for permanent results. Apply evenly to dry or pre-lightened hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1867\" data-end=\"1984\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1880\" data-end=\"1883\"\u003eToning blonde hair, neutralising yellow tones, and achieving icy violet or platinum blonde finishes\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43551759040586,"sku":"8074690015479","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_10_22_iced_violet_100ml_jpg.jpg?v=1777416731","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-10-22-iced-violet-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}