{"product_id":"hi-lift-true-colour-10-111-extra-light-intense-ash-blonde-hair-colour-100ml","title":"Hi Lift True Colour 10.111 Extra Light Intense Ash blonde Hair Colour 100ml","description":"\u003cp data-start=\"90\" data-end=\"573\"\u003e\u003cstrong\u003eHi Lift True Colour 10.111 Extra Light Intense Ash Blonde Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"243\" data-end=\"289\"\u003eultra intense extra light ash blonde tones\u003c\/strong\u003e with maximum cool control, brightness, and long-lasting results. This triple ash (.111) formulation provides a very high concentration of cool pigments to aggressively neutralise unwanted yellow and warm undertones, creating a clean, icy platinum finish with a strong matte effect.\u003c\/p\u003e\n\u003cp data-start=\"575\" data-end=\"879\"\u003eFormulated with advanced \u003cstrong data-start=\"600\" data-end=\"638\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"778\" data-end=\"797\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"881\" data-end=\"1195\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The Hi Lift True Colour system offers a wide range of intermixable shades, allowing for customised colour results with reliable salon-quality performance.\u003c\/p\u003e\n\u003cp data-start=\"1197\" data-end=\"1598\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1213\" data-end=\"1216\"\u003e• Triple ash tone for maximum cool neutralisation\u003cbr data-start=\"1265\" data-end=\"1268\"\u003e• Strongly eliminates yellow and unwanted warmth\u003cbr data-start=\"1316\" data-end=\"1319\"\u003e• Ultra clean, icy platinum blonde finish\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1412\" data-end=\"1415\"\u003e• Excellent grey coverage\u003cbr data-start=\"1440\" data-end=\"1443\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1491\" data-end=\"1494\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1600\" data-end=\"1791\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1614\" data-end=\"1617\"\u003eMix with developer in a \u003cstrong data-start=\"1641\" data-end=\"1656\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1793\" data-end=\"1919\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1806\" data-end=\"1809\"\u003ePermanent hair colouring, grey coverage, and achieving ultra-cool platinum or extra light ash blonde results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43544551948362,"sku":"8025337327912","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_10_111_extra_light_intense_ash_blonde_100ml_jpg.jpg?v=1777269146","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-10-111-extra-light-intense-ash-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}