{"product_id":"hi-lift-true-colour-10-1-extra-light-ash-blonde-hair-colour-100ml","title":"Hi Lift True Colour 10.1 Extra Light Ash Blonde Hair Colour 100ml","description":"\u003cp data-start=\"80\" data-end=\"458\"\u003e\u003cstrong\u003eHi Lift True Colour 10.1 Extra Light Ash Blonde Hair Colour 100ml \u003c\/strong\u003eis a professional permanent hair colour designed to deliver \u003cstrong data-start=\"223\" data-end=\"260\"\u003ecool extra light ash blonde tones\u003c\/strong\u003e with maximum brightness, clarity, and long-lasting results. This shade is ideal for neutralising unwanted yellow and warm undertones, creating a clean, icy blonde finish with a soft matte effect.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"764\"\u003eFormulated with advanced \u003cstrong data-start=\"485\" data-end=\"523\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"663\" data-end=\"682\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process.\u003c\/p\u003e\n\u003cp data-start=\"766\" data-end=\"1036\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it suitable for full colour services, touch-ups, and professional toning. The versatile system can be used for permanent, demi, or semi-permanent results depending on developer choice.\u003c\/p\u003e\n\u003cp data-start=\"1038\" data-end=\"1487\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1054\" data-end=\"1057\"\u003e• Extra light ash blonde tone for cool, clean results\u003cbr data-start=\"1110\" data-end=\"1113\"\u003e• Helps neutralise yellow and unwanted warmth\u003cbr data-start=\"1158\" data-end=\"1161\"\u003e• Bright, icy blonde finish with matte effect\u003cbr data-start=\"1206\" data-end=\"1209\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1258\" data-end=\"1261\"\u003e• Excellent grey coverage\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1337\" data-end=\"1340\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1396\" data-end=\"1399\"\u003e• Smooth crème formula for easy application\u003cbr data-start=\"1442\" data-end=\"1445\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"1489\" data-end=\"1680\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1503\" data-end=\"1506\"\u003eMix with developer in a \u003cstrong data-start=\"1530\" data-end=\"1545\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry hair, process as required, then rinse thoroughly and follow with conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1790\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1695\" data-end=\"1698\"\u003ePermanent hair colouring, grey coverage, and achieving cool extra light ash blonde results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43544548311114,"sku":"8050455001550","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_10_1_extra_light_as_blonde_100ml_jpg.jpg?v=1777268116","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-10-1-extra-light-ash-blonde-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}