{"product_id":"hi-lift-true-colour-10-01-urban-ash-hair-colour-100ml","title":"Hi Lift True Colour 10.01 Urban Ash Hair Colour 100ml","description":"\u003cp data-start=\"110\" data-end=\"499\"\u003e\u003cstrong\u003eHi Lift True Colour 10.01 Urban Ash Hair Colour 100ml\u003c\/strong\u003e is a professional permanent hair colour designed to deliver \u003cstrong data-start=\"241\" data-end=\"278\"\u003eultra-cool urban ash blonde tones\u003c\/strong\u003e with clean brightness, strong neutralisation, and long-lasting results. This shade is ideal for eliminating unwanted yellow and warm undertones, leaving a soft, natural ash blonde finish with a modern, cool-toned look.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"843\"\u003eFormulated with advanced \u003cstrong data-start=\"526\" data-end=\"564\"\u003ehigh-definition pigment technology\u003c\/strong\u003e, this colour penetrates deeply into the hair shaft to ensure consistent, vibrant, and fade-resistant results. The formula is enriched with \u003cstrong data-start=\"704\" data-end=\"723\"\u003eherbal extracts\u003c\/strong\u003e, helping to protect, condition, and enhance shine during the colouring process. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1181\"\u003eIts smooth crème consistency allows for easy mixing and precise application, making it perfect for full colour services, toning, and colour correction. The Hi Lift True Colour system is highly versatile and can be used for permanent, demi, or semi-permanent results depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1183\" data-end=\"1585\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1199\" data-end=\"1202\"\u003e• Urban ash tone for clean, cool blonde results\u003cbr data-start=\"1249\" data-end=\"1252\"\u003e• Effectively neutralises yellow and unwanted warmth\u003cbr data-start=\"1304\" data-end=\"1307\"\u003e• Creates soft, natural matte ash finish\u003cbr data-start=\"1347\" data-end=\"1350\"\u003e• Long-lasting, fade-resistant colour performance\u003cbr data-start=\"1399\" data-end=\"1402\"\u003e• Excellent grey coverage\u003cbr data-start=\"1427\" data-end=\"1430\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1478\" data-end=\"1481\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1537\" data-end=\"1540\"\u003e• Smooth crème formula for easy application\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1833\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1601\" data-end=\"1604\"\u003eMix with developer in a \u003cstrong data-start=\"1628\" data-end=\"1643\"\u003e1:1.5 ratio\u003c\/strong\u003e (e.g. 50g colour + 75g developer). Apply evenly to dry or pre-lightened hair, process as required, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1835\" data-end=\"1957\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1848\" data-end=\"1851\"\u003eToning blonde hair, neutralising yellow tones, and achieving clean, cool ash blonde or platinum finishes\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43551724339274,"sku":"8074690015455","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_10_01_urban_ash_100ml_jpg.jpg?v=1777415982","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-10-01-urban-ash-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}