{"product_id":"hi-lift-true-colour-088-blue-intensifier-hair-colour-100ml","title":"Hi Lift True Colour 088 Blue Intensifier Hair Colour 100ml","description":"\u003cp data-start=\"115\" data-end=\"497\"\u003e\u003cstrong\u003eHi Lift True Colour 088 Blue Intensifier Hair Colour 100ml \u003c\/strong\u003eis a professional colour additive designed to \u003cstrong data-start=\"237\" data-end=\"284\"\u003eneutralise unwanted orange and brassy tones\u003c\/strong\u003e while enhancing cool, ash-based colour results. This intensifier is essential for achieving balanced, clean tones—especially when working with lighter brunettes or blondes that tend to expose orange undertones.\u003c\/p\u003e\n\u003cp data-start=\"499\" data-end=\"949\"\u003eThis versatile formula can be mixed with other shades to reduce warmth, deepen cool tones, or customise colour results with precision. It is widely used for colour correction and refining ash, cool brown, and blonde finishes. The advanced formulation includes \u003cstrong data-start=\"759\" data-end=\"807\"\u003ehigh-definition pigments and herbal extracts\u003c\/strong\u003e, delivering vibrant, consistent, and long-lasting results while maintaining shine and hair condition. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"951\" data-end=\"1252\"\u003eIts smooth crème consistency ensures easy mixing and even distribution throughout the hair. The Hi Lift True Colour system is a \u003cstrong data-start=\"1079\" data-end=\"1118\"\u003emulti-functional professional range\u003c\/strong\u003e, suitable for permanent, demi, and semi-permanent applications depending on developer choice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1254\" data-end=\"1652\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"1270\" data-end=\"1273\"\u003e• Blue intensifier to neutralise orange and brassy tones\u003cbr data-start=\"1329\" data-end=\"1332\"\u003e• Enhances ash, cool brown, and blonde results\u003cbr data-start=\"1378\" data-end=\"1381\"\u003e• Ideal for colour correction and tone balancing\u003cbr data-start=\"1429\" data-end=\"1432\"\u003e• Helps create clean, cooler, more natural finishes\u003cbr data-start=\"1483\" data-end=\"1486\"\u003e• High-definition pigments for consistent colour\u003cbr data-start=\"1534\" data-end=\"1537\"\u003e• Enriched with herbal extracts for shine and protection\u003cbr data-start=\"1593\" data-end=\"1596\"\u003e• Smooth crème formula for easy mixing and application\u003c\/p\u003e\n\u003cp data-start=\"1654\" data-end=\"1941\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1668\" data-end=\"1671\"\u003eMix with your chosen hair colour and developer in a \u003cstrong data-start=\"1723\" data-end=\"1738\"\u003e1:1.5 ratio\u003c\/strong\u003e. Adjust the amount depending on the level of correction or intensity required. Apply evenly, process as needed, then rinse thoroughly and follow with conditioner. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1943\" data-end=\"2077\"\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1956\" data-end=\"1959\"\u003eColour correction, neutralising orange tones, and achieving cool ash blonde, brunette, or neutralised colour results\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43551974817866,"sku":"8074690015523","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/hi_lift_true_colour_088_blue_intensifier_100ml_jpg.jpg?v=1777422437","url":"https:\/\/red1hairsupplies.com.au\/products\/hi-lift-true-colour-088-blue-intensifier-hair-colour-100ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}